[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.2mark.sk\/plusy-a-minusy-bannerovej-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.2mark.sk\/plusy-a-minusy-bannerovej-reklamy\/","headline":"Plusy a m\u00ednusy bannerovej reklamy.","name":"Plusy a m\u00ednusy bannerovej reklamy.","description":"Banner m\u00f4\u017eeme nazva\u0165 aj digit\u00e1lnym billboardom. Bannerov\u00e1 reklama je grafick\u00e1 forma online reklamy, ktor\u00e1 sa pou\u017e\u00edva na inzerciu u\u017e nieko\u013eko desiatok rokov. Banner m\u00e1va r\u00f4zne…","datePublished":"2020-10-24","dateModified":"2024-02-15","author":{"@type":"Person","@id":"https:\/\/www.2mark.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.2mark.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"2mark.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.2mark.sk\/wp-content\/uploads\/SEO2_1.jpg","url":"https:\/\/www.2mark.sk\/wp-content\/uploads\/SEO2_1.jpg","height":0,"width":0},"url":"https:\/\/www.2mark.sk\/plusy-a-minusy-bannerovej-reklamy\/","about":["Internet"],"wordCount":348,"articleBody":" Banner m\u00f4\u017eeme nazva\u0165 aj digit\u00e1lnym billboardom. Bannerov\u00e1 reklama je grafick\u00e1 forma online reklamy, ktor\u00e1 sa pou\u017e\u00edva na inzerciu u\u017e nieko\u013eko desiatok rokov. Banner m\u00e1va r\u00f4zne formy a podoby, v\u00e4\u010d\u0161inou to b\u00fdva li\u0161ta v tvare obd\u013a\u017enika, umiestnen\u00e1 po okrajoch str\u00e1nky, v z\u00e1hlav\u00ed alebo na spodku. Prv\u00e9 bannery boli statick\u00e9, postupne sa stali interakt\u00edvnej\u0161\u00edmi a dnes sa na ich vyhotovenie vyu\u017e\u00edvaj\u00fa napr\u00edklad 3D efekty, zvuk, vide\u00e1, banner reaguje na pohyb my\u0161ou a in\u00e9. Hovor\u00edme pritom o Rich media bannerovej reklame. Banner dok\u00e1\u017ee up\u00fata\u0165 pozornos\u0165 v\u00e4\u010d\u0161ieho po\u010dtu potenci\u00e1lnych z\u00e1kazn\u00edkov, najm\u00e4 v pr\u00edpade, ke\u010f je vhodne a kreat\u00edvne vytvoren\u00fd. Pri spr\u00e1vnej symbi\u00f3ze s dizajnom str\u00e1nky, kedy nep\u00f4sob\u00ed n\u00e1silnou formou na u\u017e\u00edvate\u013eovu pozornos\u0165, dok\u00e1\u017ee prinies\u0165 po\u017eadovan\u00e9 v\u00fdsledky. Samozrejme aj strategick\u00e9 zameranie na cie\u013eov\u00fa skupinu vie prinies\u0165 v\u00fdsledky. Inzerenti pri bannerovej reklame platia bu\u010f za ka\u017ed\u00e9 kliknutie, za ka\u017ed\u00fa konverziu alebo pau\u0161\u00e1lne za obdobie zobrazovania bannera na str\u00e1nke. Reklama prostredn\u00edctvom bannera je jedn\u00fdm z najob\u013e\u00fabenej\u0161\u00edch, ale paradoxne najdrah\u0161\u00edch a najmenej \u00fa\u010dinn\u00fdch foriem propag\u00e1cie. U u\u017e\u00edvate\u013eov sa \u010dasom vytvorila takzvan\u00e1 bannerov\u00e1 slepota, \u010di\u017ee rezistencia vo\u010di tomuto druhu reklamy, ke\u010f\u017ee mnoh\u00ed \u013eudia ju pri surfovan\u00ed na internete pova\u017euj\u00fa za ru\u0161iv\u00fa. Webov\u00e9 str\u00e1nky obsahuj\u00face pr\u00edli\u0161 ve\u013ek\u00e9 mno\u017estvo bannerov sa vo v\u0161eobecnosti pova\u017euj\u00fa za ned\u00f4veryhodn\u00e9. Zni\u017euje sa tak u\u017e\u00edvate\u013esk\u00e1 spokojnos\u0165, t\u00fdm p\u00e1dom aj n\u00e1v\u0161tevnos\u0165. Mnoh\u00ed dokonca za\u010dali pou\u017e\u00edva\u0165 n\u00e1stroje na automatick\u00e9 blokovanie bannerov. Bannery napriek tomu st\u00e1le zast\u00e1vaj\u00fa d\u00f4le\u017eit\u00e9 miesto vo sf\u00e9re digit\u00e1lnej reklamy. Maj\u00fa svoj potenci\u00e1l. Sta\u010d\u00ed len ich spr\u00e1vne prevedenie a umiestnenie a dok\u00e1\u017eu by\u0165 vhodn\u00fdm doplnkom pri propag\u00e1cii napr\u00edklad produktov a slu\u017eieb, ktor\u00e9 nie s\u00fa a\u017e tak vyh\u013ead\u00e1van\u00e9 cez vyh\u013ead\u00e1va\u010de.                                                                                                                                                                                                                                                                                                                                                                                          3.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Plusy a m\u00ednusy bannerovej reklamy.","item":"https:\/\/www.2mark.sk\/plusy-a-minusy-bannerovej-reklamy\/#breadcrumbitem"}]}]