[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.2mark.sk\/zoznamte-sa-s-reklamou-21-storocia\/#Article","mainEntityOfPage":"https:\/\/www.2mark.sk\/zoznamte-sa-s-reklamou-21-storocia\/","headline":"Zozn\u00e1mte sa s reklamou 21. storo\u010dia","name":"Zozn\u00e1mte sa s reklamou 21. storo\u010dia","description":"Spropagova\u0165 vlastn\u00fd biznis, to, bohu\u017eia\u013e, nie\u010do stoj\u00ed a neraz ide o beh na naozaj dlh\u00e9 trate. N\u00e1js\u0165 dobr\u00fa agent\u00faru, \u0161ikovn\u00fdch a zodpovedn\u00fdch \u013eud\u00ed, to je…","datePublished":"2019-10-17","dateModified":"2023-09-07","author":{"@type":"Person","@id":"https:\/\/www.2mark.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.2mark.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"2mark.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.2mark.sk\/wp-content\/uploads\/img_a310729_w16526_t1583925193.jpg","url":"https:\/\/www.2mark.sk\/wp-content\/uploads\/img_a310729_w16526_t1583925193.jpg","height":0,"width":0},"url":"https:\/\/www.2mark.sk\/zoznamte-sa-s-reklamou-21-storocia\/","wordCount":375,"articleBody":"              Spropagova\u0165 vlastn\u00fd biznis, to, bohu\u017eia\u013e, nie\u010do stoj\u00ed a neraz ide o beh na naozaj dlh\u00e9 trate. N\u00e1js\u0165 dobr\u00fa agent\u00faru, \u0161ikovn\u00fdch a zodpovedn\u00fdch \u013eud\u00ed, to je niekedy dokonca i takmer nemo\u017en\u00e9. Ke\u010f sme pred touto \u00falohou st\u00e1li my, bolo to asi pred piatimi rokmi, uva\u017eovali sme nad r\u00f4znymi sp\u00f4sobmi reklamy. Telev\u00edzna reklama bola nad n\u00e1\u0161 rozpo\u010det. Do \u00favahy prich\u00e1dzali noviny a rozhlas, no v tomto pr\u00edpade sme mali obavy, \u010di reklama padne na \u00farodn\u00fa p\u00f4du. Navy\u0161e to taktie\u017e nebolo \u00faplne najlacnej\u0161ie.  V jednej z agent\u00faru, ktor\u00fa sme oslovili, n\u00e1s vysmiali ako mal\u00e9 deti. Pre\u010do chceme investova\u0165 do zastaralej reklamy, ktor\u00e1 stoj\u00ed ve\u013ea a funguje tak o polovicu menej ako v minulosti. Cesta, na ktor\u00fa n\u00e1s nasmerovali, bola on-line reklama. Ako tento sp\u00f4sob propag\u00e1cie vyzer\u00e1? Ve\u013emi jednoducho. M\u00f4\u017eete vyu\u017ei\u0165 PPC reklamu alebo, aspo\u0148 pod\u013ea m\u0148a, e\u0161te lep\u0161\u00ed sp\u00f4sob, a to PR \u010dl\u00e1nky. Na rozdiel od kr\u00e1tkej reklamy, kde \u013eudia vidia len logo va\u0161ej firmy, maxim\u00e1lne nejak\u00fdch p\u00e1r slov \u010di slogan, v\u00e1m PR \u010dl\u00e1nkyd\u00e1vaj\u00fa nesmierne ve\u013ea priestoru na predstavenie toho, \u010do predstavi\u0165 chcete. Cenovo s\u00fa omnoho dostupnej\u0161ie. My sme za jednu normostranu propaga\u010dn\u00e9ho \u010dl\u00e1nku platili okolo dvadsiatich eur. Za n\u00e1sledn\u00e9 umiestnenie na inom webe, sa ceny pohybovali od desa\u0165 do tridsa\u0165 eur, tak\u017ee jeden PR \u010dl\u00e1nok n\u00e1s vy\u0161iel od nejak\u00fdch tridsa\u0165 do nejak\u00fdch p\u00e4\u0165desiat eur.  Zd\u00e1 sa v\u00e1m to ve\u013ea? Verte, \u017ee nie je. Ke\u010f sme sa informovali, ko\u013eko by n\u00e1s st\u00e1la jedna normostrana v novin\u00e1ch, cena sa pohybovala od sto eur vy\u0161\u0161ie, a to hovor\u00edm o tej najlacnej\u0161ej ponuke. V lok\u00e1lnej telev\u00edzii to bolo e\u0161te zauj\u00edmavej\u0161ie. Tridsa\u0165sekundov\u00fd spot, podot\u00fdkam, \u017ee bez v\u00fdroby, by n\u00e1s vy\u0161iel na nejak\u00fdch p\u00e4\u0165sto eur za tri odvysielania. S v\u00fdrobou to bolo okolo tis\u00edcky. PR \u010dl\u00e1nky a on-line reklama ako tak\u00e1, je teda nepochybne lacnej\u0161ou a hlavne efekt\u00edvnej\u0161ou formou reklamy.                                                                                                                                                                                                                                                                                                                                                                                           4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zozn\u00e1mte sa s reklamou 21. storo\u010dia","item":"https:\/\/www.2mark.sk\/zoznamte-sa-s-reklamou-21-storocia\/#breadcrumbitem"}]}]